Customers are gold to your business! They are your lifeblood. Without customers, we would all be out of business. So if customers are truly the lifeblood of the business, why do most companies fail to promote customer loyalty?
When was the last time, as a customer, you received a phone call from a company asking what you liked about their products or services? When was the last time a company asked for your feedback on what they could do to improve? Have you ever received a gift from a company thanking you for being a loyal customer?
It’s imperative to remember that those who choose to buy products and services from you have probably selected you from countless competitors. They chose to spend their money with you and that’s a compliment. These same customers will tell their friends, family and just about anyone who will listen about your products and services, if they feel your company cares about them.
Most companies have a budget, marketing plan and goals for the year. But does your budget set aside money for customer retention and recognition of loyal customers? What strategies have you added to your marketing plan to strengthen the relationship you have with your customers? What goals do you have to improve the experience your loyal customers receive when they call or visit your business?
It costs six to eight times as much to attract a new customer as to keep an existing one. Most business owners agree that a customer can be worth anywhere from a couple hundred dollars to thousands, or more. Yet most companies fail to incorporate into their budget the basics for a customer recognition and retention plan. Why, then, is it so difficult to invest money to retain your existing customers when they clearly are the lifeblood of any company?
Customers are human beings. They are no different than you or me. They want someone to listen to them, to treat them with respect and to show them some appreciation. Most times, it’s the little things a business does that tells the customer they are valued.
Affordable Property Management/McIntosh Realty does appreciate all their past, current and future Clients, Tenants, Vendors and Business Associates and we would like to take this opportunity to say "THANK YOU” for your loyalty and referrals because we do value you as FRIENDS and FAMILY…
